Become the running specialist in your region with ABSOLUTE RUN
The sports retail market is rapidly evolving. Digitalization, international chains, and selective distribution by major brands are putting pressure on independent sports shops. But those who keep pace will find plenty of opportunities. As an entrepreneur at ABSOLUTE RUN, you'll become part of Europe's strongest running network, with local roots and international reach.
The sports retail market is changing rapidly
Consumers are shopping more consciously. Online sales are rising, large chains are expanding, and brands are increasingly choosing to collaborate with specialty retailers. In this context, it's more important than ever for independent entrepreneurs to be part of a strong, professional network with a clear positioning.
Qu’est-ce qu’ABSOLUTE RUN ?
ABSOLUTE RUN is the running concept of SPORT 2000 International, uniting the best specialty running stores in Europe. In Belgium, each store is run by independent entrepreneurs with a passion for the sport.
Each store focuses on personalized advice, a functional assortment, and a unique experience—from gait analysis to community events.
Strengths of the ABSOLUTE RUN concept
Specialized and functional offering
You offer a wide range of running shoes, clothing, and accessories. The core collection of top brands is curated by a retail committee. You are also free to tailor additional products to your local customer base.
Personal advice and walking experience
In every store, passionate runners are ready to provide professional guidance to customers. Thanks to modern running analyses and practical product knowledge, we can provide the right advice for every type of runner—from beginner to marathoner.
Local anchoring, international strength
ABSOLUTE RUN combines the strength of a European brand with local involvement. Stores know their surroundings, collaborate with local organizations, and build a loyal customer community.
Maximum support for entrepreneurs
You benefit from strong purchasing conditions, central marketing, unique content creation, and support from specialists in e-commerce, product selection, and local activation.
Future-oriented revenue model
The ABSOLUTE RUN concept distinguishes itself through a clever combination of:
- RSP (Running Specialty Products): exclusive, margin-enhancing items
- ASP (Activation of Specialty Products) : événements et campagnes locales
- USP (Unique Selling Point): close connection with the local running community
More than products
Strong marketing and customized content
ABSOLUTE RUN offers more than just products. The brand provides stores with high-quality content and campaign images for online and offline use. Each store receives a recognizable visual identity and support for local and digital activations. From social media posts to test events: everything is designed to make your store visible and distinctive.
Starting or taking over? We'll guide you.
Are you considering starting a specialty running store? Or perhaps you'd like to acquire an existing store within a strong network? ABSOLUTE RUN offers various entry-level options. Thanks to our experience in retail support and the expertise of our financial partners, we can provide you with optimal support during your startup or acquisition.
Even those who want to retire in the long term, but do not yet have a successor, can get in touch with interested entrepreneurs through our platform.
Interested? Let's meet.
Are you ready to transform your passion for running into a sustainable and forward-thinking business? Contact us for a free, no-obligation consultation or more information.
Contact Gunther Demayer via gunther.demaeyer@anwr-garant.com or +32 475 58 93 07.
